Feature Article #1
Measuring Sponsorship ROI in Europe – Free Webinar
Following repeated requests for more case studies on measuring sponsorship ROI, we have scheduled a webinar with a European focus on sponsorship measurement and ROI. The focus of this webinar content is on various properties types that sponsors may utilize in their sponsor portfolio. Sponsorship ROI is very measurable and the best way to demonstrate [...]
SponsorMap | August 22nd, 2010 | Continued
Feature Article #2
SponsorMap as a Add-on for a Brand Tracker
Many existing sponsors already have brand tracking studies that they run on a continuous basis to monitor brand health and business performance. A brand tracking study is based on an on-going quantitative survey where a target market segment is surveyed with key information obtained on consumer behaviour. Such surveys are conducted on-line, face-to-face or by [...]
SponsorMap | June 2nd, 2010 | Continued
Feature Article #3
Case Studies for Measuring Sponsorship ROI
SponsorMap provides a methodology to measure sponsorship effectiveness for both sponsors and properties. The attached document provides an overview of SponsorMap and its application for three case studies. Importantly, SponsorMap is applied for to provide meaningful measurements of deliverables from a sponsorship. Some Sponsorship ROI Case Studies View more presentations from SponsorMap.
SponsorMap | March 30th, 2010 | Continued
Feature Article #4
Measuring the Value of an Arts Sponsorship
Sponsorship of the arts can be a valuable way for companies to engage with the public today but its value to potential sponsors is not well understood in terms of measurement. Whilst arts sponsorship is often the poor cousin to sports sponsorship in terms of dollars, it has unique features which are very attractive and [...]
SponsorMap | August 31st, 2009 | Continued
Feature Article #5
Introduction to Sponsorship Research
A few months ago we posted a presentation on sponsorship research at Slideshare.net. The presentation has had quite a few downloads and it is designed to provide an overview of sponsorship research methods and key considerations for those looking at the research approaches and considerations. Perhaps the most important thing to remember here is that [...]
SponsorMap | August 16th, 2009 | Continued
Feature Article #6
Evaluating Sponsorship Performance – Some Recent Findings from SponsorMap
The question often asked about sports marketing and sponsorship itself is how effective is it? It is a fairly straightforward question and it really is a something that is a key issue any CEO, Marketing Director, Finance Director would be expected to question. Answering this question does generally require market research as a key component [...]
SponsorMap | May 29th, 2009 | Continued
Feature Article #7
Sponsorship Measurement and ROI Webinars
Beginning in the first week of April we will be running a monthly webinar series on How to Measure Sponsorship Return on Investment. This is a webinar that will provide an introduction to sponsorship measurement for both properties and sponsors. The main areas covered include: – Understanding Sponsorship Theory and how it relates to measurement [...]
SponsorMap | March 8th, 2009 | Continued
Feature Article #8
Calculating Sponsorship’s Financial ROI
To examine this issue SponsorMap™ begins with the survey respondent first. By analyzing the behaviour change of consumers we can extrapolate at a larger level to derive the overall impact on sales or customer value. This chart below shows how incremental growth is obtained as we look at the increase on key brand metrics and [...]
SponsorMap | October 22nd, 2008 | Continued
About SponsorMap
SponsorMap is a research tool providing significantly improved measurement of sponsorship effectiveness. It is has been used in more than 20 markets across the globe to assess the impact of sponsorship. Unlike other approaches, it is based on consumer input and the theory of sponsorship, as opposed to old school methods of counting logos or [...]
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