Feature Article #1
‘How to more Effectively Measure Sponsorship ROI – Webinar for Sports Marketing and Sponsorship Agencies
Key areas covered include:
- Structuring ROI into the overall sponsorship framework
- Setting Realistic and Measurable ROI Objectives
- Measuring Sponsorship ROI and working with sponsors
- Sample Outputs and success stories
There will be a limited number of places available .
The length of time for the webinar is expected to be 30 minutes with another 15 minutes set [...]
Feature Article #2
The Tiger Woods Scandal – Lessons in Sponsorship ROI
In the world of professional golf, the major player of the decade has been Tiger Woods. He has captured the passions of millions of people with his golfing success and contribution to the community over the years. He has enabled many brands to communicate more effectively by being a powerful brand spokesperson and contributed to [...]
Feature Article #3
The Sponsorship ROI Debate
Sponsorship measurement is in a state of rapid change at the moment. Sponsorship ROI is top-of-mind for a lot marketers, with sports marketing and sponsorship under a lot a pressure to demonstrate effectiveness. In September, at the Sports Business Journal Relay Worldwide Sports Sponsorship Symposium in the United States and the Marketing Week Sponsorship Summit [...]
Feature Article #4
Measuring the Value of an Arts Sponsorship
Sponsorship of the arts can be a valuable way for companies to engage with the public today but its value to potential sponsors is not well understood in terms of measurement. Whilst arts sponsorship is often the poor cousin to sports sponsorship in terms of dollars, it has unique features which are very attractive and [...]
Feature Article #5
Introduction to Sponsorship Research
A few months ago we posted a presentation on sponsorship research at Slideshare.net. The presentation has had quite a few downloads and it is designed to provide an overview of sponsorship research methods and key considerations for those looking at the research approaches and considerations.
Perhaps the most important thing to remember here is [...]
Feature Article #6
Evaluating Sponsorship Performance – Some Recent Findings from SponsorMap
The question often asked about sports marketing and sponsorship itself is how effective is it? It is a fairly straightforward question and it really is a something that is a key issue any CEO, Marketing Director, Finance Director would be expected to question. Answering this question does generally require market research as a key component [...]
Feature Article #7
Sponsorship Measurement and ROI Webinars
Beginning in the first week of April we will be running a monthly webinar series on How to Measure Sponsorship Return on Investment. This is a webinar that will provide an introduction to sponsorship measurement for both properties and sponsors.
The main areas covered include:
- Understanding Sponsorship Theory and how it relates to measurement of ROI
- [...]
Feature Article #8
Calculating Sponsorship’s Financial ROI
To examine this issue SponsorMap™ begins with the survey respondent first. By analyzing the behaviour change of consumers we can extrapolate at a larger level to derive the overall impact on sales or customer value.
This chart below shows how incremental growth is obtained as we look at the increase on key brand metrics and attribute [...]
About SponsorMap
SponsorMap is a research tool providing significantly improved measurement of sponsorship effectiveness. It is has been used in more than 20 markets across the globe to assess the impact of sponsorship. Unlike other approaches, it is based on consumer input and the theory of sponsorship, as opposed to old school methods of counting logos or [...]
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