Archive for October, 2008
The Passion Index™
The PassionIndex™ is designed to measure emotional connectivity or involvement between a property and a consumer. It is based on a unique emotional scale designed to track degrees and kinds of affective feeling. Passion can be effectively measured across different types of properties including personalities, sports, TV shows, causes, entertainment and the arts, allowing for [...]
10Oct2008 | SponsorMap | 0 comments | Continued
New Updated Website
We have just updated the previous rather static SponsorMap website with the current theme. The format is much more interactive and comments are welcome on individual postings. If you have a good RSS feed for sports and sponsorship news email us or leave a comment below.
9Oct2008 | SponsorMap | 1 comment | Continued
Measuring Sponsorship’s Return
As a sponsor, is it necessary to measure the impact of a commercial sponsorship investment? After all how many of us believe that sponsorship is sufficiently tangible enough to be measured at all? These are fair questions for the sponsorship industry, as the slower we pursue measuring the value of sponsorship, the quicker we may [...]
9Oct2008 | SponsorMap | 3 comments | Continued
Publications
We have a number of papers on sponsorship research and evaluation. We will be providing them on the website shortly.
9Oct2008 | SponsorMap | 0 comments | Continued
SponsorMap™ Lights Ups Event Evaluation in Romania
In 2007 the event evaluation module SponsorMap™ Live! , was applied in Bucharest Romania to measure the effectiveness a major sponsor of dance parties. The study of attendees was undertaken with pre and post measurement of party goers at the event. The fieldwork was undertaken by Gfk Romania who were very supportive and provided a [...]
9Oct2008 | SponsorMap | 0 comments | Continued
Strong Growth for the Global Sponsorship Industry in 2008
Research reports from IEG have shown the very strong growth in the sponsorship industry across all regions to account for US$43.5 billion in 2008. Double digit growth rates have occured over the past three years and although 2009 looks to be tougher there will be even more focus on sponsorship ROI. The region with the [...]
9Oct2008 | SponsorMap | 1 comment | Continued
SponsorMap™ Partners with TNS
Last year was a busy year for SponsorMap™ with a major increase in markets conducting research evaluations We added Romania, Greece, Ukraine, Turkey and Russia in Europe alone. Due to the heavy demands of last year and the strong interest in the methodology from sponsors, properties, advertising and sports marketing agencies we have decided that [...]
9Oct2008 | SponsorMap | 0 comments | Continued
Ad Festival Award
SponsorMap was pleased to be a finalist in the 2005 Advertising festival for the overall sponsorship category. The case study was of SponsorMap Live! that involved measuring sponsorship effectiveness of Vodafone’s sponsorship of Team Ferrari at the Australian Formula 1 Grand Prix.
8Oct2008 | SponsorMap | 0 comments | Continued
Understanding Sponsorship
Sponsorship is a dynamic three-way relationship. Sponsorship harnesses the emotional connection between a property and its audience and converts this emotional connection into a desired response for a sponsor. Sponsorship succeeds through exploiting different cognitive processes than advertising does. Advertising communicates directly to the customer or target audience through what is essentially and interruption mode. [...]
8Oct2008 | SponsorMap | 0 comments | Continued
What is SponsorMap™?
SponsorMap™ is a consumer based research tool developed to measure the complex elements of a Property/Brand/Consumer relationship. SponsorMap™ isolates the impact of sponsorship from the marketing mix and provides clear sponsorship return on investment (ROI) for both sponsors and properties alike. Importantly, SponsorMap™ focuses on measuring outcomes rather than inputs to help you better understand [...]
8Oct2008 | SponsorMap | 0 comments | Continued-
Slideshare Presentations
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