Archive for November, 2008
Sponsorship Research in a Time of Economic Uncertainty
Sponsorship research and evaluation is even more of an issue for many marketing professionals that I have talked to recently especially in the current economic environment. Recalling a conversation with a major sponsor last week, the demand for effective sponsorship research and understanding is mainly being driven by sponsor’s finance departments. Many finance professionals are [...]
24Nov2008 | SponsorMap | 0 comments | Continued
Martin Sorrell: Sports Marketing the Shining Light for the Advertising Industry
Sir Martin Sorrell, founder and chief executive of the world’s second largest advertising group, has said the economy is “not heading for Armageddon” and major televised sporting events in two years’ time will significantly boost the advertising industry. The television industry is seemingly contradicting the gloom-merchants with pay-TV subscriptions on the up and advertising becoming [...]
20Nov2008 | SponsorMap | 1 comment | Continued
Successful sponsorship in a time of recession
If you were wondering whether the sponsorship industry is in some kind of death throes as a result of shortage of the readies for sponsored events think again, says brand marketing and sponsorship guru Ardi Kolah, who recently chaired the Think!Sponsorship conference in London. The industry, of course, needs to raise its game, but I [...]
5Nov2008 | SponsorMap | 0 comments | Continued-
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