Archive for December, 2008

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Sponsorship Activation and the Brand Experience

Sponsorship is more than brand exposure. That’s what sponsorship was in the 80′s, the days when what mattered to sponsors was simply to have maximum brand exposure, often manifesting itself in sporting events where logos are plastered over the event itself. Sponsorship is an opportunity for brands to engage with consumers in authentic ways that [...]

23Dec2008 | | 1 comment | Continued
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Is Olympic Sponsorship Feeling the Hurt?

Reading a very interesting article today from AdAge titled ‘Olympics Feel the Hurt As Sponsors Steer Clear‘ According to the article, the international Olympic Committee is being hit by the struggling ad market and worldwide recession as four of its TOP sponsors — the highest sponsorship tier, paying an average of $80 million to $100 [...]

8Dec2008 | | 0 comments | Continued
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Marketing Executives Under Growing Pressure to Show Return on Investment

Marketing executives are under growing pressure to show a return on investment for their programs, but many are struggling and finding the process complex, according to a report by The Conference Board, the global business research and membership organization.   Many executives say they lack the technological resources necessary to measure these programs. Others say [...]

4Dec2008 | | 1 comment | Continued

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