Archive for July, 2009
Sponsorship Research and ROI Webinars August
August sponsorship ROI webinars are in preparation as we are taking a break in July. These are the dates for August’s Sponsorship ROI webinars. As always, the webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference [...]
20Jul2009 | SponsorMap | 1 comment | Continued
Sponsorship Ranks Highly on Trust with Today’s Consumers
There were some very interesting survey findings released recently by AC Nielsen in their Global Online Consumer Survey of more than 25,000 Internet consumers from 50 countries. What was highlighted was consumers have a very high level of ‘trust’ in sponsorship itself. A full 64 percent of consumers surveyed in April said they trust brand [...]
19Jul2009 | SponsorMap | 0 comments | Continued-
Slideshare Presentations
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