Archive for August, 2009

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Measuring the Value of an Arts Sponsorship

Sponsorship of the arts can be a valuable way for companies to engage with the public today but its value to potential sponsors is not well understood in terms of measurement. Whilst arts sponsorship is often the poor cousin to sports sponsorship in terms of dollars, it has unique features which are very attractive and [...]

31Aug2009 | | 5 comments | Continued
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Introduction to Sponsorship Research

A few months ago we posted a presentation on sponsorship research at Slideshare.net. The presentation has had quite a few downloads and it is designed to provide an overview of sponsorship research methods and key considerations for those looking at the research approaches and considerations. Perhaps the most important thing to remember here is that [...]

16Aug2009 | | 0 comments | Continued

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