Archive for October, 2009

post thumbnail

SponsorMap Launches Experiential Marketing Measurement Tool

A new tool to evaluate the impact of experiential marketing has been launched this week as part of the SponsorMap range of evaluation tools. SponsorMap Experiential is designed specifically to measure the impact of brand owned experiential marketing events. Still an emerging concept, experiential marketing involves a target audience member in an event experience related [...]

13Oct2009 | | 0 comments | Continued
post thumbnail

The Sponsorship ROI Debate

Sponsorship measurement is in a state of rapid change at the moment. Sponsorship ROI is top-of-mind for a lot marketers, with sports marketing and sponsorship under a lot a pressure to demonstrate effectiveness. In September, at the Sports Business Journal Relay Worldwide Sports Sponsorship Symposium in the United States and the Marketing Week Sponsorship Summit [...]

1Oct2009 | | 0 comments | Continued

  • Slideshare Presentations

    View SponsorMap's profile on slideshare