SponsorMap™ Featured in AdMap

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Next month AdMap will be publishing an article on sponsorship measurement titled, Sponsorship Measurement: Time for a New Approach. In this article we write about the importance of basing measurement around a sound understanding of the theory of sponsorship in the first place. We also discuss how traditional methods focusing around fewer metrics are missing many key measurement metrics on what what sponsorship effective. With additional metrics based around the theory we are better able to generate insights on sponsorship effectiveness.

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