April Webinar Dates – Measuring Sponsorship ROI Webinars

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April will see the start of the monthly sponsorship measurement webinars. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants.

The main areas covered include:

  • The Business Case for Measuring Sponsorship
  • Understanding Sponsorship Theory and how it relates to measurement
  • Developing a measurement plan based on clear sponsorship objectives
  • An explanation of the various methods for measuring sponsorship
  • Examination of some case studies from both sponsors and properties
  • Issues particular to properties, sponsors and agencies
  • Q&As

The following schedule for is for April:

April Measuring Sponsorship Effectiveness Webinars

US/Americas Zone (2 dates)

  • April 3rd Friday US ET 2.00pm to 3.30pm
  • April 9th Thursday US ET 2.00pm to 3.30pm
Europe/Africa Zone
  • April 3rd Friday European Central Time 10.00am to 11.30am  (Register here)
Asia/Pacific Zone
  • April 3rd Friday (Singapore/China/HK) Time 10.00am to 11.30am

To register your interest please leave your registration details. Once registered we will send a reminder email with more information on the webinar.

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