April will see the start of the monthly sponsorship measurement webinars. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants.

The main areas covered include:

• The Business Case for Measuring Sponsorship
• Understanding Sponsorship Theory and how it relates to measurement
• Developing a measurement plan based on clear sponsorship objectives
• An explanation of the various methods for measuring sponsorship
• Examination of some case studies from both sponsors and properties
• Issues particular to properties, sponsors and agencies
• Q&As

The following schedule for is for April:

April Measuring Sponsorship Effectiveness Webinars

US/Americas Zone (2 dates)

• April 3rd Friday US ET 2.00pm to 3.30pm
• April 9th Thursday US ET 2.00pm to 3.30pm

To register your interest please leave your registration details. Once registered we will send a reminder email with more information on the webinar.