Archive for SponsorMap
The Sponsorship ROI Question and the London Olympics 2012
The London Olympics 2012 are only a few months away and the eyes of the world will be focused on the world’s best and their quest for medals and Olympic gold. With a global TV audience of over 4 billion, 8 million spectators, 10,000 athletes and more than 200 countries competing London 2012 is the [...]
23Jun2012 | SponsorMap | 1 comment | Continued
Beyond awareness and recall: rethinking sponsorship measurement
Sponsorship works differently from advertising and researchers need to rethink the basic premise of what they should be measuring. Insight specialists need to stop trying to rely solely on sponsorship awareness to explain brand shift. Instead they need to include additional sponsorship-based metrics such as passion, appreciation and liking. Sponsorship accounted for $17.2 billion of [...]
6Oct2011 | SponsorMap | 0 comments | Continued
FMCG Brand Engagement – Sponsorship ROI
One of the key questions for sponsorship in general is how do you know the brand impact? What does it look like? In this case we will look at the case of a FMCG sponsor that wanted to gauge the extent of the impact of the sponsorship on core brand marketing metrics. Some of the [...]
3Jun2011 | SponsorMap | 1 comment | Continued
Case Study on Measuring Sponsorship ROI in the Automotive Category
Measuring Sponsorship ROI in the Automotive Industry View more presentations from Nicholas Cameron
5Mar2011 | SponsorMap | 0 comments | Continued
Measuring Sponsorship ROI in the Automotive Industry – Webinar
The automotive industry are significant investors in sponsorship in most countries and certainly at global events. This webinar has a specific focus on understanding the needs of the automotive business in relation to measurement of sponsorship ROI. The webinar will provide a case study on measurement approaches. – Setting measurable objectives – Case study for [...]
17Dec2010 | SponsorMap | 0 comments | Continued
Sponsors Need to Step Forward and Take Ownership of the Sponsorship ROI Issue
The issue of measuring sponsorship return on investment has plagued the sponsorship industry for more than two decades. There has been a perception that sponsorship is difficult to measure and that the methodology has been the issue. Often, it has been claimed that research providers are not delivering the type of metrics needed to justify [...]
4Oct2010 | SponsorMap | 0 comments | Continued
Measuring Sponsorship ROI in Europe – Free Webinar
Following repeated requests for more case studies on measuring sponsorship ROI, we have scheduled a webinar with a European focus on sponsorship measurement and ROI. The focus of this webinar content is on various properties types that sponsors may utilize in their sponsor portfolio. Sponsorship ROI is very measurable and the best way to demonstrate [...]
22Aug2010 | SponsorMap | 0 comments | Continued
SponsorMap as a Add-on for a Brand Tracker
Many existing sponsors already have brand tracking studies that they run on a continuous basis to monitor brand health and business performance. A brand tracking study is based on an on-going quantitative survey where a target market segment is surveyed with key information obtained on consumer behaviour. Such surveys are conducted on-line, face-to-face or by [...]
2Jun2010 | SponsorMap | 1 comment | Continued
Case Studies for Measuring Sponsorship ROI
SponsorMap provides a methodology to measure sponsorship effectiveness for both sponsors and properties. The attached document provides an overview of SponsorMap and its application for three case studies. Importantly, SponsorMap is applied for to provide meaningful measurements of deliverables from a sponsorship. Some Sponsorship ROI Case Studies View more presentations from SponsorMap.
30Mar2010 | SponsorMap | 1 comment | Continued
‘How to more Effectively Measure Sponsorship ROI – Webinar for Sports Marketing and Sponsorship Agencies
Key areas covered include: – Structuring ROI into the overall sponsorship framework – Setting Realistic and Measurable ROI Objectives – Measuring Sponsorship ROI and working with sponsors – Sample Outputs and success stories There will be a limited number of places available . The length of time for the webinar is expected to be 30 [...]
5Feb2010 | SponsorMap | 0 comments | Continued
The Tiger Woods Scandal – Lessons in Sponsorship ROI
In the world of professional golf, the major player of the decade has been Tiger Woods. He has captured the passions of millions of people with his golfing success and contribution to the community over the years. He has enabled many brands to communicate more effectively by being a powerful brand spokesperson and contributed to [...]
24Jan2010 | SponsorMap | 2 comments | Continued
SponsorMap Launches Experiential Marketing Measurement Tool
A new tool to evaluate the impact of experiential marketing has been launched this week as part of the SponsorMap range of evaluation tools. SponsorMap Experiential is designed specifically to measure the impact of brand owned experiential marketing events. Still an emerging concept, experiential marketing involves a target audience member in an event experience related [...]
13Oct2009 | SponsorMap | 0 comments | Continued
The Sponsorship ROI Debate
Sponsorship measurement is in a state of rapid change at the moment. Sponsorship ROI is top-of-mind for a lot marketers, with sports marketing and sponsorship under a lot a pressure to demonstrate effectiveness. In September, at the Sports Business Journal Relay Worldwide Sports Sponsorship Symposium in the United States and the Marketing Week Sponsorship Summit [...]
1Oct2009 | SponsorMap | 0 comments | Continued-
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