Archive for SponsorMap
Research a Priority in Assessing Sponsorship
Marketing Week, a leading UK marketing magazine is reporting a trend towards much increased use of marketing research in sponsorship “Research is becoming an increasingly important tool to prove the value of sponsorship in an economic environment where investment is coming under greater scrutiny, according to sponsorship professionals. In a panel discussion about demonstrating sponsorship’s [...]
25Sep2009 | SponsorMap | 0 comments | Continued
Measuring the Value of an Arts Sponsorship
Sponsorship of the arts can be a valuable way for companies to engage with the public today but its value to potential sponsors is not well understood in terms of measurement. Whilst arts sponsorship is often the poor cousin to sports sponsorship in terms of dollars, it has unique features which are very attractive and [...]
31Aug2009 | SponsorMap | 5 comments | Continued
Introduction to Sponsorship Research
A few months ago we posted a presentation on sponsorship research at Slideshare.net. The presentation has had quite a few downloads and it is designed to provide an overview of sponsorship research methods and key considerations for those looking at the research approaches and considerations. Perhaps the most important thing to remember here is that [...]
16Aug2009 | SponsorMap | 0 comments | Continued
Sponsorship Research and ROI Webinars August
August sponsorship ROI webinars are in preparation as we are taking a break in July. These are the dates for August’s Sponsorship ROI webinars. As always, the webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference [...]
20Jul2009 | SponsorMap | 1 comment | Continued
Sponsorship Ranks Highly on Trust with Today’s Consumers
There were some very interesting survey findings released recently by AC Nielsen in their Global Online Consumer Survey of more than 25,000 Internet consumers from 50 countries. What was highlighted was consumers have a very high level of ‘trust’ in sponsorship itself. A full 64 percent of consumers surveyed in April said they trust brand [...]
19Jul2009 | SponsorMap | 0 comments | Continued
June Sponsorship ROI Webinars
These are the dates for June’s Sponsorship ROI webinar. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The main areas covered include: The Business Case [...]
9Jun2009 | SponsorMap | 2 comments | Continued
Man Utd – Signs New Sponsor Despite Tough Economic Environment
When Manchestor United’s troubled sponsor, AIG indicated in January this year that they were not going to renew their sponsorship in May 2010 there were quite a few comments in the broader media that sponsorship was in for a major decline. Very often, the loss of AIG by Man Utd was mentioned in conversation as ‘proof’ [...]
3Jun2009 | SponsorMap | 0 comments | Continued
Evaluating Sponsorship Performance – Some Recent Findings from SponsorMap
The question often asked about sports marketing and sponsorship itself is how effective is it? It is a fairly straightforward question and it really is a something that is a key issue any CEO, Marketing Director, Finance Director would be expected to question. Answering this question does generally require market research as a key component [...]
29May2009 | SponsorMap | 0 comments | Continued
Sponsorship Research Rethink – Greater Focus on Survey Based Methods
In the past 12 months there has been quite a dramatic shift in the sponsorship landscape underway as there is real pressure applied to the key issue of sponsorship ROI. It has become quite clear that the ability to articulate sponsorship deliverables is ‘the key’ issue for sponsors and properties alike. Marketing Directors and CEOs [...]
17May2009 | SponsorMap | 0 comments | Continued
May Webinar Dates – Measuring Sponsorship ROI
Following upon the success of last month’s Sponsorship Measurement webinars these are the dates for May. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The [...]
13Apr2009 | SponsorMap | 1 comment | Continued
Sponsorship Research
The presentation below provides an introduction to sponsorship research and ROI measurement issues. Sponsorship Research & ROI View more presentations from SponsorMap.
8Apr2009 | SponsorMap | 0 comments | Continued
Sponsorship Research Webinars
We have had a high level of interest into the sponsorship research webinars. These will be conducted on a monthly basis as they provide an opportunity for the sponsorship community to better understand the importance of sponsorship research and sponsorship ROI. These sponsorship research webinars will remain free as they are viewable from your desktop. [...]
25Mar2009 | SponsorMap | 0 comments | Continued
April Webinar Dates – Measuring Sponsorship ROI Webinars
April will see the start of the monthly sponsorship measurement webinars. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The main areas covered include: The [...]
25Mar2009 | SponsorMap | Comments Off | Continued-
Slideshare Presentations
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