Archive for SponsorMap
June Sponsorship ROI Webinars
These are the dates for June’s Sponsorship ROI webinar. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The main areas covered include: The Business Case [...]
9Jun2009 | SponsorMap | 2 comments | Continued
Man Utd – Signs New Sponsor Despite Tough Economic Environment
When Manchestor United’s troubled sponsor, AIG indicated in January this year that they were not going to renew their sponsorship in May 2010 there were quite a few comments in the broader media that sponsorship was in for a major decline. Very often, the loss of AIG by Man Utd was mentioned in conversation as ‘proof’ [...]
3Jun2009 | SponsorMap | 0 comments | Continued
Evaluating Sponsorship Performance – Some Recent Findings from SponsorMap
The question often asked about sports marketing and sponsorship itself is how effective is it? It is a fairly straightforward question and it really is a something that is a key issue any CEO, Marketing Director, Finance Director would be expected to question. Answering this question does generally require market research as a key component [...]
29May2009 | SponsorMap | 0 comments | Continued
Sponsorship Research Rethink – Greater Focus on Survey Based Methods
In the past 12 months there has been quite a dramatic shift in the sponsorship landscape underway as there is real pressure applied to the key issue of sponsorship ROI. It has become quite clear that the ability to articulate sponsorship deliverables is ‘the key’ issue for sponsors and properties alike. Marketing Directors and CEOs [...]
17May2009 | SponsorMap | 0 comments | Continued
May Webinar Dates – Measuring Sponsorship ROI
Following upon the success of last month’s Sponsorship Measurement webinars these are the dates for May. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The [...]
13Apr2009 | SponsorMap | 1 comment | Continued
Sponsorship Research
The presentation below provides an introduction to sponsorship research and ROI measurement issues. Sponsorship Research & ROI View more presentations from SponsorMap.
8Apr2009 | SponsorMap | 0 comments | Continued
Sponsorship Research Webinars
We have had a high level of interest into the sponsorship research webinars. These will be conducted on a monthly basis as they provide an opportunity for the sponsorship community to better understand the importance of sponsorship research and sponsorship ROI. These sponsorship research webinars will remain free as they are viewable from your desktop. [...]
25Mar2009 | SponsorMap | 0 comments | Continued
April Webinar Dates – Measuring Sponsorship ROI Webinars
April will see the start of the monthly sponsorship measurement webinars. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The main areas covered include: The [...]
25Mar2009 | SponsorMap | Comments Off | Continued
Sponsorship Measurement and ROI Webinars
Beginning in the first week of April we will be running a monthly webinar series on How to Measure Sponsorship Return on Investment. This is a webinar that will provide an introduction to sponsorship measurement for both properties and sponsors. The main areas covered include: – Understanding Sponsorship Theory and how it relates to measurement [...]
8Mar2009 | SponsorMap | 0 comments | Continued
Sponsorship ROI and the Language of Sponsorship Effectiveness
In discussing sponsorship ROI, or return on investment one of the most common questions relates to what the objectives are for particular sponsorships and how do these relate to what we call ROI. What is certain is that many sponsors themselves have different desired outcomes and ROI calculations will vary depending on the business. Let’s [...]
4Mar2009 | SponsorMap | 0 comments | Continued
Corporate Hospitality ROI Measurment
The is no such thing as a free lunch. Today, companies invest millions of dollars with corporate hospitality activities. The question often asked is, "What return on investment are we generating from all this expenditure"? It is a very valid question, especially as people often have quite contrasting views about corporate hospitality, some viewing it [...]
22Feb2009 | SponsorMap | 1 comment | Continued
Global Sponsorship Spend Remains Positive for 2009
Despite the economic gloom and shrinkage of marketing budgets, sponsorship spending remains positive for 2009. Growth has slowed from 15% in 2008 to 3.9% in 2009. These estimates are provided by IEG which has been tracking global sponsorship expenditure for more than 10 years. Given that traditional advertising budgets have been reduced to see sponsorship [...]
13Feb2009 | SponsorMap | 0 comments | Continued
Winter Olympics 2014 Secures Record Domestic Sponsorship
A record domestic amount of USD$260 million has been secured for Sochi 2014 Winter Olympics in Russia from leading domestic companies. It is the largest domestic sponsorship agreement in the history of the Olympic Movement and is from the Russian sponsors Rostelecom and MegaFon. Evidently, sponsorship is maintaining a strong position in the marketing mix despite [...]
2Feb2009 | SponsorMap | 0 comments | Continued-
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