Case Studies
FMCG Brand Engagement – Sponsorship ROI
One of the key questions for sponsorship in general is how do you know the brand impact? What does it look like? In this case we will look at the case of a FMCG sponsor that wanted to gauge the extent of the impact of the sponsorship on core brand marketing metrics. Some of the [...]
3Jun2011 | SponsorMap | 1 comment | Continued
Case Study on Measuring Sponsorship ROI in the Automotive Category
Measuring Sponsorship ROI in the Automotive Industry View more presentations from Nicholas Cameron
5Mar2011 | SponsorMap | 0 comments | Continued
Case Studies for Measuring Sponsorship ROI
SponsorMap provides a methodology to measure sponsorship effectiveness for both sponsors and properties. The attached document provides an overview of SponsorMap and its application for three case studies. Importantly, SponsorMap is applied for to provide meaningful measurements of deliverables from a sponsorship. Some Sponsorship ROI Case Studies View more presentations from SponsorMap.
30Mar2010 | SponsorMap | 1 comment | Continued
Pre-Testing A Bank Sponsorship
Background We were required a evaluate several sponsorship properties options for a large European bank. They had narrowed their selection down to three main possibilities but wanted conduct some market research with their core target audience to better understand how the market would react for each option. Objective Use a quantitative test to evaluate the [...]
23Oct2008 | SponsorMap | 0 comments | Continued
Calculating Sponsorship’s Financial ROI
To examine this issue SponsorMap™ begins with the survey respondent first. By analyzing the behaviour change of consumers we can extrapolate at a larger level to derive the overall impact on sales or customer value. This chart below shows how incremental growth is obtained as we look at the increase on key brand metrics and [...]
22Oct2008 | SponsorMap | 1 comment | Continued
SponsorMap™ Lights Ups Event Evaluation in Romania
In 2007 the event evaluation module SponsorMap™ Live! , was applied in Bucharest Romania to measure the effectiveness a major sponsor of dance parties. The study of attendees was undertaken with pre and post measurement of party goers at the event. The fieldwork was undertaken by Gfk Romania who were very supportive and provided a [...]
9Oct2008 | SponsorMap | 0 comments | Continued-
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