Calculating Financial ROI

post thumbnail

Pre-Testing A Bank Sponsorship

Background We were required a evaluate several sponsorship properties options for a large European bank. They had narrowed their selection down to three main possibilities but wanted conduct some market research with their core target audience to better understand how the market would react for each option. Objective Use a quantitative test to evaluate the […]

23Oct2008 | | 0 comments | Continued
post thumbnail

Calculating Sponsorship’s Financial ROI

To examine this issue SponsorMap™ begins with the survey respondent first. By analyzing the behaviour change of consumers we can extrapolate at a larger level to derive the overall impact on sales or customer value. This chart below shows how incremental growth is obtained as we look at the increase on key brand metrics and […]

22Oct2008 | | 2 comments | Continued
  • Slideshare Presentations