Pre-testing a Bank Sponsorship

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Pre-Testing A Bank Sponsorship

Background We were required a evaluate several sponsorship properties options for a large European bank. They had narrowed their selection down to three main possibilities but wanted conduct some market research with their core target audience to better understand how the market would react for each option. Objective Use a quantitative test to evaluate the […]

23Oct2008 | | 0 comments | Continued
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