Modules
SponsorMap as a Add-on for a Brand Tracker
Many existing sponsors already have brand tracking studies that they run on a continuous basis to monitor brand health and business performance. A brand tracking study is based on an on-going quantitative survey where a target market segment is surveyed with key information obtained on consumer behaviour. Such surveys are conducted on-line, face-to-face or by [...]
2Jun2010 | SponsorMap | 1 comment | Continued
SponsorMap Launches Experiential Marketing Measurement Tool
A new tool to evaluate the impact of experiential marketing has been launched this week as part of the SponsorMap range of evaluation tools. SponsorMap Experiential is designed specifically to measure the impact of brand owned experiential marketing events. Still an emerging concept, experiential marketing involves a target audience member in an event experience related [...]
13Oct2009 | SponsorMap | 0 comments | Continued
Corporate Hospitality ROI Measurment
The is no such thing as a free lunch. Today, companies invest millions of dollars with corporate hospitality activities. The question often asked is, "What return on investment are we generating from all this expenditure"? It is a very valid question, especially as people often have quite contrasting views about corporate hospitality, some viewing it [...]
22Feb2009 | SponsorMap | 1 comment | Continued
SponsorMap™ Connections
This SponsorMap™ Module is focused on assessing the impact of corporate hospitality programmes. Good programmes are all about creating imbalances in relationships, that is what makes corporate hospitality so effective. SponsorMap™ Connections measures this imbalance through the Gratitude Index™ and at the same time determines whether the target audience have the personality types that respond [...]
15Oct2008 | SponsorMap | 0 comments | Continued
SponsorMap™ Live!
For event evaluation SponsorMap Live! measures the effectiveness of sponsorship, event performance and sponsorship activation.
15Oct2008 | SponsorMap | 1 comment | Continued
SponsorMap™ Pulse
For tracking of sponsorship, SponsorMap Pulse is designed for sponsors to measure the effectiveness of sponsorship in achieving brand objectives.
15Oct2008 | SponsorMap | 0 comments | Continued
SponsorMap™ Pre-Select
Pre-testing of up to 15 potential sponsorship properties for sponsorship based on quantitative survey research. SponsorMap™ techniques are applied to better select properties that align with brands, engage with consumers and will better deliver effective sponsorship.
15Oct2008 | SponsorMap | 0 comments | Continued-
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