SponsorMap Experiential

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SponsorMap Launches Experiential Marketing Measurement Tool

A new tool to evaluate the impact of experiential marketing has been launched this week as part of the SponsorMap range of evaluation tools. SponsorMap Experiential is designed specifically to measure the impact of brand owned experiential marketing events. Still an emerging concept, experiential marketing involves a target audience member in an event experience related […]

13Oct2009 | | 0 comments | Continued
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