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	<title>SponsorMap - Measuring Sponsorship ROI &#187; SponsorMap Pre-Select</title>
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	<description>Measuring Passion and Sponsorship Effectiveness, Sponsorship Research and Evaluation, Sponsorship Measurement</description>
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		<title>SponsorMap™ Pre-Select</title>
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		<pubDate>Thu, 16 Oct 2008 01:29:19 +0000</pubDate>
		<dc:creator>SponsorMap</dc:creator>
				<category><![CDATA[SponsorMap Pre-Select]]></category>
		<category><![CDATA[pre-testing sponsorship]]></category>
		<category><![CDATA[sponsorship pre-testing]]></category>

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		<description><![CDATA[Pre-testing of up to 15 potential sponsorship properties for sponsorship based on quantitative survey research. SponsorMap™ techniques are applied to better select properties that align with brands, engage with consumers and will better deliver effective sponsorship.]]></description>
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