Articles
May Webinar Dates – Measuring Sponsorship ROI
Following upon the success of last month’s Sponsorship Measurement webinars these are the dates for May. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The [...]
13Apr2009 | SponsorMap | 1 comment | Continued
Sponsorship Research Webinars
We have had a high level of interest into the sponsorship research webinars. These will be conducted on a monthly basis as they provide an opportunity for the sponsorship community to better understand the importance of sponsorship research and sponsorship ROI. These sponsorship research webinars will remain free as they are viewable from your desktop. [...]
25Mar2009 | SponsorMap | 0 comments | Continued
April Webinar Dates – Measuring Sponsorship ROI Webinars
April will see the start of the monthly sponsorship measurement webinars. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The main areas covered include: The [...]
25Mar2009 | SponsorMap | Comments Off | Continued
Sponsorship ROI and the Language of Sponsorship Effectiveness
In discussing sponsorship ROI, or return on investment one of the most common questions relates to what the objectives are for particular sponsorships and how do these relate to what we call ROI. What is certain is that many sponsors themselves have different desired outcomes and ROI calculations will vary depending on the business. Let’s [...]
4Mar2009 | SponsorMap | 0 comments | Continued
Corporate Hospitality ROI Measurment
The is no such thing as a free lunch. Today, companies invest millions of dollars with corporate hospitality activities. The question often asked is, "What return on investment are we generating from all this expenditure"? It is a very valid question, especially as people often have quite contrasting views about corporate hospitality, some viewing it [...]
22Feb2009 | SponsorMap | 1 comment | Continued
Global Sponsorship Spend Remains Positive for 2009
Despite the economic gloom and shrinkage of marketing budgets, sponsorship spending remains positive for 2009. Growth has slowed from 15% in 2008 to 3.9% in 2009. These estimates are provided by IEG which has been tracking global sponsorship expenditure for more than 10 years. Given that traditional advertising budgets have been reduced to see sponsorship [...]
13Feb2009 | SponsorMap | 0 comments | Continued
Winter Olympics 2014 Secures Record Domestic Sponsorship
A record domestic amount of USD$260 million has been secured for Sochi 2014 Winter Olympics in Russia from leading domestic companies. It is the largest domestic sponsorship agreement in the history of the Olympic Movement and is from the Russian sponsors Rostelecom and MegaFon. Evidently, sponsorship is maintaining a strong position in the marketing mix despite [...]
2Feb2009 | SponsorMap | 0 comments | Continued
FedEx Increasing Focus on Event Marketing in New Media Landscape
Federal Express has indicated that they are heavily committed to sports sponsorship and marketing as part of their overall marketing programme. Mike Glenn, FedEx executive vice-president for market development revealed in the official FedEx company blog on December 2 that the company is more committed to sports sponsorship and event marketing in the current environment. “We [...]
12Jan2009 | SponsorMap | 0 comments | Continued
Sponsorship Activation and the Brand Experience
Sponsorship is more than brand exposure. That’s what sponsorship was in the 80′s, the days when what mattered to sponsors was simply to have maximum brand exposure, often manifesting itself in sporting events where logos are plastered over the event itself. Sponsorship is an opportunity for brands to engage with consumers in authentic ways that [...]
23Dec2008 | SponsorMap | 1 comment | Continued
Is Olympic Sponsorship Feeling the Hurt?
Reading a very interesting article today from AdAge titled ‘Olympics Feel the Hurt As Sponsors Steer Clear‘ According to the article, the international Olympic Committee is being hit by the struggling ad market and worldwide recession as four of its TOP sponsors — the highest sponsorship tier, paying an average of $80 million to $100 [...]
8Dec2008 | SponsorMap | 0 comments | Continued-
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