Publications

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Journal of Sponsorship

Look out for a contribution in the upcoming issue of the Journal of Sponsorship specifically a paper titled  “Understanding sponsorship and its measurement implications” we  deal with the theory of sponsorship itself and how it relates to measurement. The Journal of Sponsorship is the leading professional journal focusing on sponsorship and experiential marketing, for sponsors, […]

20Oct2008 | | 0 comments | Continued
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Publications

We have a number of papers on sponsorship research and evaluation. We will be providing them on the website shortly.

9Oct2008 | | 0 comments | Continued
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