Introduction to Sponsorship Research

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A few months ago we posted a presentation on sponsorship research at The presentation has had quite a few downloads and it is designed to provide an overview of sponsorship research methods and key considerations for those looking at the research approaches and considerations.

Perhaps the most important thing to remember here is that sponsorship objectives themselves need to be articulated. ROI for sponsorship is driven first by understanding what the sponsorship or marketing objectives are in the first place.

In the near future we will provide some more presentations especially for sponsorship properties. If there are any suggestions please feel free to make them.

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