Look out for a contribution in the upcoming issue of the Journal of Sponsorship specifically a paper titled “Understanding sponsorship and its measurement implications” we deal with the theory of sponsorship itself and how it relates to measurement.
The Journal of Sponsorship is the leading professional journal focusing on sponsorship and experiential marketing, for sponsors, rights holders and advisers alike.
The Journal’s content is international in scope and addresses the diverse range of disciplines that sponsorship draws upon, including:
- evaluation and measurement of return on investment
- new and emerging regulatory and legal developments and the implications for sponsorship management
- activation of rights
- exploitation of new technologies
The journal publishes authoritative articles on the latest research, thinking, development and techniques in the field, as well as case studies, reviews and comments on topical issues faced by sponsorship professionals worldwide. Regular sections on evaluation and legal and regulatory matters also feature in the Journal.
Details on the Journal can be found here. The Journal of Sponsorship.