June Sponsorship ROI Webinars

June 9th, 2009 • Related • Filed Under

These are the dates for June’s Sponsorship ROI webinar.

The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants.

The main areas covered include:

  • The Business Case for Measuring Sponsorship
  • Understanding Sponsorship Theory and how it relates to measurement
  • Developing a measurement plan based on clear sponsorship objectives
  • An explanation of the various methods for measuring sponsorship
  • Examination of some case studies from both sponsors and properties
  • Issues particular to properties, sponsors and agencies
  • Q&As

The following schedule for is for June:

US/Americas Zone

  • June 23rd Tuesday US ET 2.00pm to 3.30pm

Asia/Pacific Zone

  • June 23rd Tuesday (Hong Kong Time 10.00am to 11.30am)

To register your interest please leave your registration details. Once registered we will send a reminder email with more information on the webinar.

Post to Twitter

There Are 2 Responses So Far. »

  1. Comment by Mark Tosa on 22 June 2009:

    I just submitted my contact information with a bio on my company for your webinar tomorrow. My question to you is how do I set up my I.M. to work with yours and which I.M. platform do you use? Also what are the call-in numbers and I.M. addresses for me to correspond with other guests?

    Thank you for your efforts and service.

    -Mark Tosa

  2. Comment by Juan José Varea on 20 May 2010:

    Hello! I need your help, I’m doing my college thesis about sports marketing and i need to explain how to calculate a return in a sport sponsorship (ROI).
    Please give me a hand with this, I’ll be really greatful!

Post a Response