June Sponsorship ROI Webinars

These are the dates for June’s Sponsorship ROI webinar.

The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants.

The main areas covered include:

  • The Business Case for Measuring Sponsorship
  • Understanding Sponsorship Theory and how it relates to measurement
  • Developing a measurement plan based on clear sponsorship objectives
  • An explanation of the various methods for measuring sponsorship
  • Examination of some case studies from both sponsors and properties
  • Issues particular to properties, sponsors and agencies
  • Q&As

The following schedule for is for June:

US/Americas Zone

  • June 23rd Tuesday US ET 2.00pm to 3.30pm

Asia/Pacific Zone

  • June 23rd Tuesday (Hong Kong Time 10.00am to 11.30am)

To register your interest please leave your registration details. Once registered we will send a reminder email with more information on the webinar.

There Are 2 Responses So Far. »

  1. I just submitted my contact information with a bio on my company for your webinar tomorrow. My question to you is how do I set up my I.M. to work with yours and which I.M. platform do you use? Also what are the call-in numbers and I.M. addresses for me to correspond with other guests?

    Thank you for your efforts and service.

    -Mark Tosa

  2. Hello! I need your help, I’m doing my college thesis about sports marketing and i need to explain how to calculate a return in a sport sponsorship (ROI).
    Please give me a hand with this, I’ll be really greatful!

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