May Webinar Dates – Measuring Sponsorship ROI

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Following upon the success of last month’s Sponsorship Measurement webinars these are the dates for May.

The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants.

The main areas covered include:

  • The Business Case for Measuring Sponsorship
  • Understanding Sponsorship Theory and how it relates to measurement
  • Developing a measurement plan based on clear sponsorship objectives
  • An explanation of the various methods for measuring sponsorship
  • Examination of some case studies from both sponsors and properties
  • Issues particular to properties, sponsors and agencies
  • Q&As

The following schedule for is for May:

May Measuring Sponsorship Effectiveness Webinars

US/Americas Zone (2 dates)

  • May 12th Tuesday US ET 2.00pm to 3.30pm
  • May 20th Wednesday US ET 2.00pm to 3.30pm
Europe/Africa Zone
  • May 20th Wednesday European Central Time 10.00am to 11.30am
Asia/Pacific Zone
  • May 12th Tuesday (Singapore/China/HK) Time 10.00am to 11.30am

To register your interest please leave your registration details. Once registered we will send a reminder email with more information on the webinar.

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