Site Map

Site Feeds

Pages

Categories

Monthly Archives

Tags

All Articles

  1. Sponsorship Snapshot : Comparative Analysis of Sponsorship Properties
    16Sep13 • 0 comments
  2. The Sponsorship ROI Question and the London Olympics 2012
    23Jun12 • 3 comments
  3. Beyond awareness and recall: rethinking sponsorship measurement
    6Oct11 • 0 comments
  4. FMCG Brand Engagement – Sponsorship ROI
    3Jun11 • 1 comment
  5. Case Study on Measuring Sponsorship ROI in the Automotive Category
    5Mar11 • 0 comments
  6. Measuring Sponsorship ROI in the Automotive Industry – Webinar
    17Dec10 • 0 comments
  7. Sponsors Need to Step Forward and Take Ownership of the Sponsorship ROI Issue
    4Oct10 • 0 comments
  8. Measuring Sponsorship ROI in Europe – Free Webinar
    22Aug10 • 0 comments
  9. SponsorMap as a Add-on for a Brand Tracker
    2Jun10 • 1 comment
  10. Case Studies for Measuring Sponsorship ROI
    30Mar10 • 1 comment
  11. ‘How to more Effectively Measure Sponsorship ROI – Webinar for Sports Marketing and Sponsorship Agencies
    5Feb10 • 0 comments
  12. The Tiger Woods Scandal – Lessons in Sponsorship ROI
    24Jan10 • 2 comments
  13. SponsorMap Launches Experiential Marketing Measurement Tool
    13Oct09 • 0 comments
  14. The Sponsorship ROI Debate
    1Oct09 • 0 comments
  15. Research a Priority in Assessing Sponsorship
    25Sep09 • 0 comments
  16. Measuring the Value of an Arts Sponsorship
    31Aug09 • 6 comments
  17. Introduction to Sponsorship Research
    16Aug09 • 0 comments
  18. Sponsorship Research and ROI Webinars August
    20Jul09 • 1 comment
  19. Sponsorship Ranks Highly on Trust with Today’s Consumers
    19Jul09 • 0 comments
  20. June Sponsorship ROI Webinars
    9Jun09 • 2 comments
  21. Man Utd – Signs New Sponsor Despite Tough Economic Environment
    3Jun09 • 0 comments
  22. Evaluating Sponsorship Performance – Some Recent Findings from SponsorMap
    29May09 • 0 comments
  23. Sponsorship Research Rethink – Greater Focus on Survey Based Methods
    17May09 • 0 comments
  24. May Webinar Dates – Measuring Sponsorship ROI
    13Apr09 • 1 comment
  25. Sponsorship Research
    8Apr09 • 0 comments
  26. Sponsorship Research Webinars
    25Mar09 • 0 comments
  27. April Webinar Dates – Measuring Sponsorship ROI Webinars
    25Mar09 • Comments Off
  28. Sponsorship Measurement and ROI Webinars
    8Mar09 • 0 comments
  29. Sponsorship ROI and the Language of Sponsorship Effectiveness
    4Mar09 • 0 comments
  30. Corporate Hospitality ROI Measurment
    22Feb09 • 1 comment
  31. Global Sponsorship Spend Remains Positive for 2009
    13Feb09 • 0 comments
  32. Winter Olympics 2014 Secures Record Domestic Sponsorship
    2Feb09 • 0 comments
  33. FedEx Increasing Focus on Event Marketing in New Media Landscape
    12Jan09 • 0 comments
  34. Sponsorship Activation and the Brand Experience
    23Dec08 • 1 comment
  35. Is Olympic Sponsorship Feeling the Hurt?
    8Dec08 • 0 comments
  36. Marketing Executives Under Growing Pressure to Show Return on Investment
    4Dec08 • 1 comment
  37. Sponsorship Research in a Time of Economic Uncertainty
    24Nov08 • 0 comments
  38. Martin Sorrell: Sports Marketing the Shining Light for the Advertising Industry
    20Nov08 • 1 comment
  39. Successful sponsorship in a time of recession
    5Nov08 • 0 comments
  40. Pre-Testing A Bank Sponsorship
    23Oct08 • 0 comments
  41. Calculating Sponsorship’s Financial ROI
    22Oct08 • 2 comments
  42. Journal of Sponsorship
    20Oct08 • 0 comments
  43. SponsorMap™ Connections
    15Oct08 • 0 comments
  44. SponsorMap™ Live!
    15Oct08 • 1 comment
  45. SponsorMap™ Pulse
    15Oct08 • 0 comments
  46. SponsorMap™ Pre-Select
    15Oct08 • 0 comments
  47. The Power of Appreciation or Gratitude with Seth Godin
    13Oct08 • 0 comments
  48. The Problems with Equivalent Media Measurement
    11Oct08 • 1 comment
  49. Measuring Appreciation – The Gratitude Index™
    10Oct08 • 0 comments
  50. The Passion Index™
    10Oct08 • 0 comments
  51. New Updated Website
    9Oct08 • 1 comment
  52. Measuring Sponsorship’s Return
    9Oct08 • 4 comments
  53. Publications
    9Oct08 • 0 comments
  54. SponsorMap™ Lights Ups Event Evaluation in Romania
    9Oct08 • 0 comments
  55. Strong Growth for the Global Sponsorship Industry in 2008
    9Oct08 • 1 comment
  56. SponsorMap™ Partners with TNS
    9Oct08 • 0 comments
  57. Ad Festival Award
    8Oct08 • 0 comments
  58. Understanding Sponsorship
    8Oct08 • 0 comments
  59. What is SponsorMap™?
    8Oct08 • 0 comments
  60. SponsorMap™ Featured in AdMap
    8Oct08 • 0 comments
  61. SponsorMap™ vs. Traditional Methods
    7Oct08 • 0 comments
  62. Measuring Sponsorship
    7Oct08 • 0 comments