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  1. The Sponsorship ROI Question and the London Olympics 2012
    23Jun12 • • 1 comment
  2. Beyond awareness and recall: rethinking sponsorship measurement
    6Oct11 • • 0 comments
  3. FMCG Brand Engagement – Sponsorship ROI
    3Jun11 • • 1 comment
  4. Case Study on Measuring Sponsorship ROI in the Automotive Category
    5Mar11 • • 0 comments
  5. Measuring Sponsorship ROI in the Automotive Industry – Webinar
    17Dec10 • • 0 comments
  6. Sponsors Need to Step Forward and Take Ownership of the Sponsorship ROI Issue
    4Oct10 • • 0 comments
  7. Measuring Sponsorship ROI in Europe – Free Webinar
    22Aug10 • • 0 comments
  8. SponsorMap as a Add-on for a Brand Tracker
    2Jun10 • • 1 comment
  9. Case Studies for Measuring Sponsorship ROI
    30Mar10 • • 1 comment
  10. ‘How to more Effectively Measure Sponsorship ROI – Webinar for Sports Marketing and Sponsorship Agencies
    5Feb10 • • 0 comments
  11. The Tiger Woods Scandal – Lessons in Sponsorship ROI
    24Jan10 • • 2 comments
  12. SponsorMap Launches Experiential Marketing Measurement Tool
    13Oct09 • • 0 comments
  13. The Sponsorship ROI Debate
    1Oct09 • • 0 comments
  14. Research a Priority in Assessing Sponsorship
    25Sep09 • • 0 comments
  15. Measuring the Value of an Arts Sponsorship
    31Aug09 • • 5 comments
  16. Introduction to Sponsorship Research
    16Aug09 • • 0 comments
  17. Sponsorship Research and ROI Webinars August
    20Jul09 • • 1 comment
  18. Sponsorship Ranks Highly on Trust with Today’s Consumers
    19Jul09 • • 0 comments
  19. June Sponsorship ROI Webinars
    9Jun09 • • 2 comments
  20. Man Utd – Signs New Sponsor Despite Tough Economic Environment
    3Jun09 • • 0 comments
  21. Evaluating Sponsorship Performance – Some Recent Findings from SponsorMap
    29May09 • • 0 comments
  22. Sponsorship Research Rethink – Greater Focus on Survey Based Methods
    17May09 • • 0 comments
  23. May Webinar Dates – Measuring Sponsorship ROI
    13Apr09 • • 1 comment
  24. Sponsorship Research
    8Apr09 • • 0 comments
  25. Sponsorship Research Webinars
    25Mar09 • • 0 comments
  26. April Webinar Dates – Measuring Sponsorship ROI Webinars
    25Mar09 • • Comments Off
  27. Sponsorship Measurement and ROI Webinars
    8Mar09 • • 0 comments
  28. Sponsorship ROI and the Language of Sponsorship Effectiveness
    4Mar09 • • 0 comments
  29. Corporate Hospitality ROI Measurment
    22Feb09 • • 1 comment
  30. Global Sponsorship Spend Remains Positive for 2009
    13Feb09 • • 0 comments
  31. Winter Olympics 2014 Secures Record Domestic Sponsorship
    2Feb09 • • 0 comments
  32. FedEx Increasing Focus on Event Marketing in New Media Landscape
    12Jan09 • • 0 comments
  33. Sponsorship Activation and the Brand Experience
    23Dec08 • • 1 comment
  34. Is Olympic Sponsorship Feeling the Hurt?
    8Dec08 • • 0 comments
  35. Marketing Executives Under Growing Pressure to Show Return on Investment
    4Dec08 • • 1 comment
  36. Sponsorship Research in a Time of Economic Uncertainty
    24Nov08 • • 0 comments
  37. Martin Sorrell: Sports Marketing the Shining Light for the Advertising Industry
    20Nov08 • • 1 comment
  38. Successful sponsorship in a time of recession
    5Nov08 • • 0 comments
  39. Pre-Testing A Bank Sponsorship
    23Oct08 • • 0 comments
  40. Calculating Sponsorship’s Financial ROI
    22Oct08 • • 1 comment
  41. Journal of Sponsorship
    20Oct08 • • 0 comments
  42. SponsorMap™ Connections
    15Oct08 • • 0 comments
  43. SponsorMap™ Live!
    15Oct08 • • 1 comment
  44. SponsorMap™ Pulse
    15Oct08 • • 0 comments
  45. SponsorMap™ Pre-Select
    15Oct08 • • 0 comments
  46. The Power of Appreciation or Gratitude with Seth Godin
    13Oct08 • • 0 comments
  47. The Problems with Equivalent Media Measurement
    11Oct08 • • 1 comment
  48. Measuring Appreciation – The Gratitude Index™
    10Oct08 • • 0 comments
  49. The Passion Index™
    10Oct08 • • 0 comments
  50. New Updated Website
    9Oct08 • • 1 comment
  51. Measuring Sponsorship’s Return
    9Oct08 • • 4 comments
  52. Publications
    9Oct08 • • 0 comments
  53. SponsorMap™ Lights Ups Event Evaluation in Romania
    9Oct08 • • 0 comments
  54. Strong Growth for the Global Sponsorship Industry in 2008
    9Oct08 • • 1 comment
  55. SponsorMap™ Partners with TNS
    9Oct08 • • 0 comments
  56. Ad Festival Award
    8Oct08 • • 0 comments
  57. Understanding Sponsorship
    8Oct08 • • 0 comments
  58. What is SponsorMap™?
    8Oct08 • • 0 comments
  59. SponsorMap™ Featured in AdMap
    8Oct08 • • 0 comments
  60. SponsorMap™ vs. Traditional Methods
    7Oct08 • • 0 comments
  61. Measuring Sponsorship
    7Oct08 • • 0 comments