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All Articles

1. ‘How to more Effectively Measure Sponsorship ROI – Webinar for Sports Marketing and Sponsorship Agencies
   5Feb10 • Nicholas • 0 comments
2. The Tiger Woods Scandal – Lessons in Sponsorship ROI
   24Jan10 • Nicholas • 2 comments
3. SponsorMap Launches Experiential Marketing Measurement Tool
   13Oct09 • Nicholas • 0 comments
4. The Sponsorship ROI Debate
   1Oct09 • Nicholas • 0 comments
5. Research a Priority in Assessing Sponsorship
   25Sep09 • Nicholas • 0 comments
6. Measuring the Value of an Arts Sponsorship
   31Aug09 • Nicholas • 0 comments
7. Introduction to Sponsorship Research
   16Aug09 • Nicholas • 0 comments
8. Sponsorship Research and ROI Webinars August
   20Jul09 • Nicholas • 0 comments
9. Sponsorship Ranks Highly on Trust with Today’s Consumers
   19Jul09 • Nicholas • 0 comments
10. June Sponsorship ROI Webinars
    9Jun09 • Nicholas • 1 comment
11. Man Utd – Signs New Sponsor Despite Tough Economic Environment
    3Jun09 • Nicholas • 0 comments
12. Evaluating Sponsorship Performance – Some Recent Findings from SponsorMap
    29May09 • Nicholas • 0 comments
13. Sponsorship Research Rethink – Greater Focus on Survey Based Methods
    17May09 • Nicholas • 0 comments
14. May Webinar Dates – Measuring Sponsorship ROI
    13Apr09 • Nicholas • 1 comment
15. Sponsorship Research
    8Apr09 • Nicholas • 0 comments
16. Sponsorship Research Webinars
    25Mar09 • Nicholas • 0 comments
17. April Webinar Dates – Measuring Sponsorship ROI Webinars
    25Mar09 • Nicholas • Comments Off
18. Sponsorship Measurement and ROI Webinars
    8Mar09 • Nicholas • 0 comments
19. Sponsorship ROI and the Language of Sponsorship Effectiveness
    4Mar09 • Nicholas • 0 comments
20. Corporate Hospitality ROI Measurment
    22Feb09 • Nicholas • 1 comment
21. Global Sponsorship Spend Remains Positive for 2009
    13Feb09 • Nicholas • 0 comments
22. Winter Olympics 2014 Secures Record Domestic Sponsorship
    2Feb09 • Nicholas • 0 comments
23. FedEx Increasing Focus on Event Marketing in New Media Landscape
    12Jan09 • Nicholas • 0 comments
24. Sponsorship Activation and the Brand Experience
    23Dec08 • Nicholas • 1 comment
25. Is Olympic Sponsorship Feeling the Hurt?
    8Dec08 • Nicholas • 0 comments
26. Marketing Executives Under Growing Pressure to Show Return on Investment
    4Dec08 • Nicholas • 1 comment
27. Sponsorship Research in a Time of Economic Uncertainty
    24Nov08 • Nicholas • 0 comments
28. Martin Sorrell: Sports Marketing the Shining Light for the Advertising Industry
    20Nov08 • Nicholas • 1 comment
29. Successful sponsorship in a time of recession
    5Nov08 • Nicholas • 0 comments
30. Pre-Testing A Bank Sponsorship
    23Oct08 • Nicholas • 0 comments
31. Calculating Sponsorship’s Financial ROI
    22Oct08 • Nicholas • 1 comment
32. Journal of Sponsorship
    20Oct08 • Nicholas • 0 comments
33. SponsorMap™ Connections
    15Oct08 • Nicholas • 0 comments
34. SponsorMap™ Live!
    15Oct08 • Nicholas • 0 comments
35. SponsorMap™ Pulse
    15Oct08 • Nicholas • 0 comments
36. SponsorMap™ Pre-Select
    15Oct08 • Nicholas • 0 comments
37. The Power of Appreciation or Gratitude with Seth Godin
    13Oct08 • Nicholas • 0 comments
38. The Problems with Equivalent Media Measurement
    11Oct08 • Nicholas • 1 comment
39. Measuring Appreciation – The Gratitude Index™
    10Oct08 • Nicholas • 0 comments
40. The Passion Index™
    10Oct08 • Nicholas • 0 comments
41. New Updated Website
    9Oct08 • Nicholas • 1 comment
42. Measuring Sponsorship’s Return
    9Oct08 • Nicholas • 2 comments
43. Publications
    9Oct08 • Nicholas • 0 comments
44. SponsorMap™ Lights Ups Event Evaluation in Romania
    9Oct08 • Nicholas • 0 comments
45. Strong Growth for the Global Sponsorship Industry in 2008
    9Oct08 • Nicholas • 0 comments
46. SponsorMap™ Partners with TNS
    9Oct08 • Nicholas • 0 comments
47. Ad Festival Award
    8Oct08 • Nicholas • 0 comments
48. Understanding Sponsorship
    8Oct08 • Nicholas • 0 comments
49. What is SponsorMap™?
    8Oct08 • Nicholas • 0 comments
50. SponsorMap™ Featured in AdMap
    8Oct08 • Nicholas • 0 comments
51. SponsorMap™ vs. Traditional Methods
    7Oct08 • Nicholas • 0 comments
52. Measuring Sponsorship
    7Oct08 • Nicholas • 0 comments