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All Articles
- ‘How to more Effectively Measure Sponsorship ROI – Webinar for Sports Marketing and Sponsorship Agencies
5Feb10 • Nicholas • 0 comments - The Tiger Woods Scandal – Lessons in Sponsorship ROI
24Jan10 • Nicholas • 2 comments - SponsorMap Launches Experiential Marketing Measurement Tool
13Oct09 • Nicholas • 0 comments - The Sponsorship ROI Debate
1Oct09 • Nicholas • 0 comments - Research a Priority in Assessing Sponsorship
25Sep09 • Nicholas • 0 comments - Measuring the Value of an Arts Sponsorship
31Aug09 • Nicholas • 0 comments - Introduction to Sponsorship Research
16Aug09 • Nicholas • 0 comments - Sponsorship Research and ROI Webinars August
20Jul09 • Nicholas • 0 comments - Sponsorship Ranks Highly on Trust with Today’s Consumers
19Jul09 • Nicholas • 0 comments - June Sponsorship ROI Webinars
9Jun09 • Nicholas • 1 comment - Man Utd – Signs New Sponsor Despite Tough Economic Environment
3Jun09 • Nicholas • 0 comments - Evaluating Sponsorship Performance – Some Recent Findings from SponsorMap
29May09 • Nicholas • 0 comments - Sponsorship Research Rethink – Greater Focus on Survey Based Methods
17May09 • Nicholas • 0 comments - May Webinar Dates – Measuring Sponsorship ROI
13Apr09 • Nicholas • 1 comment - Sponsorship Research
8Apr09 • Nicholas • 0 comments - Sponsorship Research Webinars
25Mar09 • Nicholas • 0 comments - April Webinar Dates – Measuring Sponsorship ROI Webinars
25Mar09 • Nicholas • Comments Off - Sponsorship Measurement and ROI Webinars
8Mar09 • Nicholas • 0 comments - Sponsorship ROI and the Language of Sponsorship Effectiveness
4Mar09 • Nicholas • 0 comments - Corporate Hospitality ROI Measurment
22Feb09 • Nicholas • 1 comment - Global Sponsorship Spend Remains Positive for 2009
13Feb09 • Nicholas • 0 comments - Winter Olympics 2014 Secures Record Domestic Sponsorship
2Feb09 • Nicholas • 0 comments - FedEx Increasing Focus on Event Marketing in New Media Landscape
12Jan09 • Nicholas • 0 comments - Sponsorship Activation and the Brand Experience
23Dec08 • Nicholas • 1 comment - Is Olympic Sponsorship Feeling the Hurt?
8Dec08 • Nicholas • 0 comments - Marketing Executives Under Growing Pressure to Show Return on Investment
4Dec08 • Nicholas • 1 comment - Sponsorship Research in a Time of Economic Uncertainty
24Nov08 • Nicholas • 0 comments - Martin Sorrell: Sports Marketing the Shining Light for the Advertising Industry
20Nov08 • Nicholas • 1 comment - Successful sponsorship in a time of recession
5Nov08 • Nicholas • 0 comments - Pre-Testing A Bank Sponsorship
23Oct08 • Nicholas • 0 comments - Calculating Sponsorship’s Financial ROI
22Oct08 • Nicholas • 1 comment - Journal of Sponsorship
20Oct08 • Nicholas • 0 comments - SponsorMap™ Connections
15Oct08 • Nicholas • 0 comments - SponsorMap™ Live!
15Oct08 • Nicholas • 0 comments - SponsorMap™ Pulse
15Oct08 • Nicholas • 0 comments - SponsorMap™ Pre-Select
15Oct08 • Nicholas • 0 comments - The Power of Appreciation or Gratitude with Seth Godin
13Oct08 • Nicholas • 0 comments - The Problems with Equivalent Media Measurement
11Oct08 • Nicholas • 1 comment - Measuring Appreciation – The Gratitude Index™
10Oct08 • Nicholas • 0 comments - The Passion Index™
10Oct08 • Nicholas • 0 comments - New Updated Website
9Oct08 • Nicholas • 1 comment - Measuring Sponsorship’s Return
9Oct08 • Nicholas • 2 comments - Publications
9Oct08 • Nicholas • 0 comments - SponsorMap™ Lights Ups Event Evaluation in Romania
9Oct08 • Nicholas • 0 comments - Strong Growth for the Global Sponsorship Industry in 2008
9Oct08 • Nicholas • 0 comments - SponsorMap™ Partners with TNS
9Oct08 • Nicholas • 0 comments - Ad Festival Award
8Oct08 • Nicholas • 0 comments - Understanding Sponsorship
8Oct08 • Nicholas • 0 comments - What is SponsorMap™?
8Oct08 • Nicholas • 0 comments - SponsorMap™ Featured in AdMap
8Oct08 • Nicholas • 0 comments - SponsorMap™ vs. Traditional Methods
7Oct08 • Nicholas • 0 comments - Measuring Sponsorship
7Oct08 • Nicholas • 0 comments


