Sponsorship Research and ROI Webinars August

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August sponsorship ROI webinars are in preparation as we are taking a break in July.

These are the dates for August’s Sponsorship ROI webinars.

As always, the webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants.

The main areas covered include:

  • The Business Case for Measuring Sponsorship
  • Understanding Sponsorship Theory and how it relates to measurement
  • Developing a measurement plan based on clear sponsorship objectives
  • An explanation of the various methods for measuring sponsorship
  • Examination of some case studies from both sponsors and properties
  • Issues particular to properties, sponsors and agencies
  • Q&As

The following schedule for is for August:

US/Americas Zone

  • August 19th Friday US ET 2.00pm to 3.30pm
  • August 26th Friday US ET 2.00pm to 3.30pm

Asia/Pacific Zone (Hong Kong time)

  • August 19th Friday US ET 10.00am to 11.30am

To register your interest please leave your registration details. Once registered we will send a reminder email with more information on the webinar.

Current list of attendees include:

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  1. I am interested in attending the webinar on Friday, Aug 19th. Thank you.



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