Strong Growth for the Global Sponsorship Industry in 2008

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Research reports from IEG have shown the very strong growth in the sponsorship industry across all regions to account for US$43.5 billion in 2008. Double digit growth rates have occured over the past three years and although 2009 looks to be tougher there will be even more focus on sponsorship ROI.

The region with the highest growth is Asia and with the success of the Beijing Olympics will take a greater share of sponsorship investment in the years to come.

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  1. My name is Sugh Ho Yu

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