All Posts Tagged With: "AdMap"

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SponsorMap™ Featured in AdMap

Next month AdMap will be publishing an article on sponsorship measurement titled, Sponsorship Measurement: Time for a New Approach. In this article we write about the importance of basing measurement around a sound understanding of the theory of sponsorship in the first place. We also discuss how traditional methods focusing around fewer metrics are missing […]

8Oct2008 | | 0 comments | Continued
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