http://www.sponsormap.com Measuring Passion and Sponsorship Effectiveness, Sponsorship Research and Evaluation, Sponsorship Measurement Fri, 07 Oct 2011 02:40:55 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.sponsormap.com/54/ http://www.sponsormap.com/54/#comments Wed, 08 Oct 2008 08:38:44 +0000 SponsorMap http://sponsormap.com/wordpress/?p=54 Next month AdMap will be publishing an article on sponsorship measurement titled, Sponsorship Measurement: Time for a New Approach. In this article we write about the importance of basing measurement around a sound understanding of the theory of sponsorship in the first place. We also discuss how traditional methods focusing around fewer metrics are missing many key measurement metrics on what what sponsorship effective. With additional metrics based around the theory we are better able to generate insights on sponsorship effectiveness.

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