All Posts Tagged With: "corporate hospitality research"

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Case Studies for Measuring Sponsorship ROI

SponsorMap provides a methodology to measure sponsorship effectiveness for both sponsors and properties. The attached document provides an overview of SponsorMap and its application for three case studies. Importantly, SponsorMap is applied for to provide meaningful measurements of deliverables from a sponsorship. Some Sponsorship ROI Case Studies View more presentations from SponsorMap.

30Mar2010 | | 1 comment | Continued
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Corporate Hospitality ROI Measurment

The is no such thing as a free lunch. Today, companies invest millions of dollars with corporate hospitality activities. The question often asked is, "What return on investment are we generating from all this expenditure"? It is a very valid question, especially as people often have quite contrasting views about corporate hospitality, some viewing it […]

22Feb2009 | | 1 comment | Continued
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SponsorMap™ Connections

This SponsorMap™ Module is focused on assessing the impact of corporate hospitality programmes. Good programmes are all about creating imbalances in relationships, that is what makes corporate hospitality so effective. SponsorMap™ Connections measures this imbalance through the Gratitude Index™ and at the same time determines whether the target audience have the personality types that respond […]

15Oct2008 | | 0 comments | Continued
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