SponsorMap - Measuring Sponsorship ROI » emotional engagement http://www.sponsormap.com Measuring Passion and Sponsorship Effectiveness, Sponsorship Research and Evaluation, Sponsorship Measurement Fri, 07 Oct 2011 02:40:55 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 The Passion Index™ http://www.sponsormap.com/the-passion-index/ http://www.sponsormap.com/the-passion-index/#comments Fri, 10 Oct 2008 16:09:25 +0000 SponsorMap http://sponsormap.com/?p=125 The PassionIndex™ is designed to measure emotional connectivity or involvement between a property and a consumer. It is based on a unique emotional scale designed to track degrees and kinds of affective feeling.

Passion can be effectively measured across different types of properties including personalities, sports, TV shows, causes, entertainment and the arts, allowing for highly selective cross-analysis.

The scale is based on five core questions and has been validated and is specific to SponsorMap™.

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