All Posts Tagged With: "events"

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Evaluating Sponsorship Performance – Some Recent Findings from SponsorMap

The question often asked about sports marketing and sponsorship itself is how effective is it? It is a fairly straightforward question and it really is a something that is a key issue any CEO, Marketing Director, Finance Director would be expected to question. Answering this question does generally require market research as a key component […]

29May2009 | | 0 comments | Continued
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SponsorMap™ Live!

For event evaluation SponsorMap Live! measures the effectiveness of sponsorship, event performance and sponsorship activation.

15Oct2008 | | 1 comment | Continued
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SponsorMap™ vs. Traditional Methods

The fundamental differences between SponsorMap™ and traditional adhoc consumer research practises are bes

7Oct2008 | | 0 comments | Continued
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