All Posts Tagged With: "experiential marketing"

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SponsorMap Launches Experiential Marketing Measurement Tool

A new tool to evaluate the impact of experiential marketing has been launched this week as part of the SponsorMap range of evaluation tools. SponsorMap Experiential is designed specifically to measure the impact of brand owned experiential marketing events. Still an emerging concept, experiential marketing involves a target audience member in an event experience related […]

13Oct2009 | | 0 comments | Continued
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Sponsorship Activation and the Brand Experience

Sponsorship is more than brand exposure. That’s what sponsorship was in the 80’s, the days when what mattered to sponsors was simply to have maximum brand exposure, often manifesting itself in sporting events where logos are plastered over the event itself. Sponsorship is an opportunity for brands to engage with consumers in authentic ways that […]

23Dec2008 | | 1 comment | Continued
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