SponsorMap - Measuring Sponsorship ROI » global sponsorship industry size http://www.sponsormap.com Measuring Passion and Sponsorship Effectiveness, Sponsorship Research and Evaluation, Sponsorship Measurement Fri, 07 Oct 2011 02:40:55 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Strong Growth for the Global Sponsorship Industry in 2008 http://www.sponsormap.com/strong-growth-for-the-global-sponsorship-industry-in-2008/ http://www.sponsormap.com/strong-growth-for-the-global-sponsorship-industry-in-2008/#comments Thu, 09 Oct 2008 06:11:19 +0000 SponsorMap http://sponsormap.com/wordpress/?p=105 Research reports from IEG have shown the very strong growth in the sponsorship industry across all regions to account for US$43.5 billion in 2008. Double digit growth rates have occured over the past three years and although 2009 looks to be tougher there will be even more focus on sponsorship ROI.

The region with the highest growth is Asia and with the success of the Beijing Olympics will take a greater share of sponsorship investment in the years to come.

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