All Posts Tagged With: "global sponsorship"
Strong Growth for the Global Sponsorship Industry in 2008
Research reports from IEG have shown the very strong growth in the sponsorship industry across all regions to account for US$43.5 billion in 2008. Double digit growth rates have occured over the past three years and although 2009 looks to be tougher there will be even more focus on sponsorship ROI.
The region with the highest [...]
What is SponsorMap™?
SponsorMap™ is a consumer based research tool developed to measure the complex elements of a Property/Brand/Consumer relationship. SponsorMap™ isolates the impact of sponsorship from the marketing mix and provides clear sponsorship return on investment (ROI) for both sponsors and properties alike.
Importantly, SponsorMap™ focuses on measuring outcomes rather than inputs to help you better understand the [...]
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