SponsorMap - Measuring Sponsorship ROI » global sponsorship

Case Studies for Measuring Sponsorship ROI

SponsorMap — Tue, 30 Mar 2010 05:08:41 +0000

SponsorMap provides a methodology to measure sponsorship effectiveness for both sponsors and properties. The attached document provides an overview of SponsorMap and its application for three case studies.

Importantly, SponsorMap is applied for to provide meaningful measurements of deliverables from a sponsorship.

Some Sponsorship ROI Case Studies

View more presentations from SponsorMap.

Strong Growth for the Global Sponsorship Industry in 2008

SponsorMap — Thu, 09 Oct 2008 06:11:19 +0000

Research reports from IEG have shown the very strong growth in the sponsorship industry across all regions to account for US$43.5 billion in 2008. Double digit growth rates have occured over the past three years and although 2009 looks to be tougher there will be even more focus on sponsorship ROI.

The region with the highest growth is Asia and with the success of the Beijing Olympics will take a greater share of sponsorship investment in the years to come.

What is SponsorMap™?

SponsorMap — Wed, 08 Oct 2008 09:21:11 +0000

SponsorMap™ is a consumer based research tool developed to measure the complex elements of a Property/Brand/Consumer relationship. SponsorMap™ isolates the impact of sponsorship from the marketing mix and provides clear sponsorship return on investment (ROI) for both sponsors and properties alike.

Importantly, SponsorMap™ focuses on measuring outcomes rather than inputs to help you better understand the emotional connection behind your sponsorship marketing.

SponsorMap™ has six modules covering broadcast sponsorship, live events, broad consumer based tracking, corporate hospitality, staff benchmarking and online sponsorship.

Through a partnership with the world’s largest market research company TNS/Research International SponsorMap is available in more than 80 markets across the globe. www.tns-global.com