All Posts Tagged With: "marketing return on investment"

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Research a Priority in Assessing Sponsorship

Marketing Week, a leading UK marketing magazine is reporting a trend towards much increased use of marketing research in sponsorship “Research is becoming an increasingly important tool to prove the value of sponsorship in an economic environment where investment is coming under greater scrutiny, according to sponsorship professionals. In a panel discussion about demonstrating sponsorship’s [...]

25Sep2009 | | 0 comments | Continued
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Marketing Executives Under Growing Pressure to Show Return on Investment

Marketing executives are under growing pressure to show a return on investment for their programs, but many are struggling and finding the process complex, according to a report by The Conference Board, the global business research and membership organization.   Many executives say they lack the technological resources necessary to measure these programs. Others say [...]

4Dec2008 | | 1 comment | Continued

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