All Posts Tagged With: "marketing roi"

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Sponsorship ROI and the Language of Sponsorship Effectiveness

In discussing sponsorship ROI, or return on investment one of the most common questions relates to what the objectives are for particular sponsorships and how do these relate to what we call ROI. What is certain is that many sponsors themselves have different desired outcomes and ROI calculations will vary depending on the business. Let’s [...]

4Mar2009 | | 0 comments | Continued
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Marketing Executives Under Growing Pressure to Show Return on Investment

Marketing executives are under growing pressure to show a return on investment for their programs, but many are struggling and finding the process complex, according to a report by The Conference Board, the global business research and membership organization.   Many executives say they lack the technological resources necessary to measure these programs. Others say [...]

4Dec2008 | | 1 comment | Continued

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