All Posts Tagged With: "marketing"

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Case Study on Measuring Sponsorship ROI in the Automotive Category

Measuring Sponsorship ROI in the Automotive Industry View more presentations from Nicholas Cameron

5Mar2011 | | 0 comments | Continued
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Man Utd – Signs New Sponsor Despite Tough Economic Environment

When Manchestor United’s troubled sponsor, AIG indicated in January this year that they were not going to renew their sponsorship in May 2010 there were quite a few comments in the broader media that sponsorship was in for a major decline. Very often, the loss of AIG by Man Utd was mentioned in conversation as ‘proof’ […]

3Jun2009 | | 0 comments | Continued
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Sponsorship Research Rethink – Greater Focus on Survey Based Methods

In the past 12 months there has been quite a dramatic shift in the sponsorship landscape underway as there is real pressure applied to the key issue of sponsorship ROI. It has become quite clear that the ability to articulate sponsorship deliverables is ‘the key’ issue for sponsors and properties alike. Marketing Directors and CEOs […]

17May2009 | | 0 comments | Continued
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Winter Olympics 2014 Secures Record Domestic Sponsorship

A record domestic amount of USD$260 million has been secured for Sochi 2014 Winter Olympics in Russia from leading domestic companies. It is the largest domestic sponsorship agreement in the history of the Olympic Movement and is from the Russian sponsors  Rostelecom and MegaFon. Evidently, sponsorship is maintaining a strong position in the marketing mix despite […]

2Feb2009 | | 0 comments | Continued
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FedEx Increasing Focus on Event Marketing in New Media Landscape

Federal Express has indicated that they are heavily committed to sports sponsorship and marketing as part of their overall marketing programme. Mike Glenn, FedEx executive vice-president for market development revealed in the official FedEx company blog on December 2 that the company is more committed to sports sponsorship and event marketing in the current environment. “We […]

12Jan2009 | | 0 comments | Continued
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Marketing Executives Under Growing Pressure to Show Return on Investment

Marketing executives are under growing pressure to show a return on investment for their programs, but many are struggling and finding the process complex, according to a report by The Conference Board, the global business research and membership organization.   Many executives say they lack the technological resources necessary to measure these programs. Others say […]

4Dec2008 | | 1 comment | Continued
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SponsorMap™ Partners with TNS

Last year was a busy year for SponsorMap™ with a major increase in markets conducting research evaluations We added Romania, Greece, Ukraine, Turkey and Russia in Europe alone. Due to the heavy demands of last year and the strong interest in the methodology from sponsors, properties, advertising and sports marketing agencies we have decided that […]

9Oct2008 | | 0 comments | Continued
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SponsorMap™ vs. Traditional Methods

The fundamental differences between SponsorMap™ and traditional adhoc consumer research practises are bes

7Oct2008 | | 0 comments | Continued
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