All Posts Tagged With: "measurement"

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Research a Priority in Assessing Sponsorship

Marketing Week, a leading UK marketing magazine is reporting a trend towards much increased use of marketing research in sponsorship “Research is becoming an increasingly important tool to prove the value of sponsorship in an economic environment where investment is coming under greater scrutiny, according to sponsorship professionals. In a panel discussion about demonstrating sponsorship’s [...]

25Sep2009 | | 0 comments | Continued
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June Sponsorship ROI Webinars

These are the dates for June’s Sponsorship ROI webinar. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The main areas covered include: The Business Case [...]

9Jun2009 | | 2 comments | Continued
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Sponsorship Research Rethink – Greater Focus on Survey Based Methods

In the past 12 months there has been quite a dramatic shift in the sponsorship landscape underway as there is real pressure applied to the key issue of sponsorship ROI. It has become quite clear that the ability to articulate sponsorship deliverables is ‘the key’ issue for sponsors and properties alike. Marketing Directors and CEOs [...]

17May2009 | | 0 comments | Continued
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SponsorMap™ vs. Traditional Methods

The fundamental differences between SponsorMap™ and traditional adhoc consumer research practises are bes

7Oct2008 | | 0 comments | Continued

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