All Posts Tagged With: "Olympic sponsorship"

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Winter Olympics 2014 Secures Record Domestic Sponsorship

A record domestic amount of USD$260 million has been secured for Sochi 2014 Winter Olympics in Russia from leading domestic companies. It is the largest domestic sponsorship agreement in the history of the Olympic Movement and is from the Russian sponsors  Rostelecom and MegaFon. Evidently, sponsorship is maintaining a strong position in the marketing mix despite […]

2Feb2009 | | 0 comments | Continued
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Is Olympic Sponsorship Feeling the Hurt?

Reading a very interesting article today from AdAge titled ‘Olympics Feel the Hurt As Sponsors Steer Clear‘ According to the article, the international Olympic Committee is being hit by the struggling ad market and worldwide recession as four of its TOP sponsors — the highest sponsorship tier, paying an average of $80 million to $100 […]

8Dec2008 | | 0 comments | Continued
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