All Posts Tagged With: "passion"

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The Passion Index™

The PassionIndex™ is designed to measure emotional connectivity or involvement between a property and a consumer. It is based on a unique emotional scale designed to track degrees and kinds of affective feeling. Passion can be effectively measured across different types of properties including personalities, sports, TV shows, causes, entertainment and the arts, allowing for […]

10Oct2008 | | 0 comments | Continued
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Understanding Sponsorship

Sponsorship is a dynamic three-way relationship. Sponsorship harnesses the emotional connection between a property and its audience and converts this emotional connection into a desired response for a sponsor. Sponsorship succeeds through exploiting different cognitive processes than advertising does. Advertising communicates directly to the customer or target audience through what is essentially and interruption mode. […]

8Oct2008 | | 0 comments | Continued
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SponsorMap™ vs. Traditional Methods

The fundamental differences between SponsorMap™ and traditional adhoc consumer research practises are bes

7Oct2008 | | 0 comments | Continued
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