All Posts Tagged With: "sponsormap"

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Case Studies for Measuring Sponsorship ROI

SponsorMap provides a methodology to measure sponsorship effectiveness for both sponsors and properties. The attached document provides an overview of SponsorMap and its application for three case studies. Importantly, SponsorMap is applied for to provide meaningful measurements of deliverables from a sponsorship. Some Sponsorship ROI Case Studies View more presentations from SponsorMap.

30Mar2010 | | 1 comment | Continued
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New Updated Website

We have just updated the previous rather static SponsorMap website with the current theme. The format is much more interactive and comments are welcome on individual postings. If you have a good RSS feed for sports and sponsorship news email us or leave a comment below.

9Oct2008 | | 1 comment | Continued
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SponsorMap™ Lights Ups Event Evaluation in Romania

In 2007 the event evaluation module SponsorMap™ Live! , was applied in Bucharest Romania to measure the effectiveness a major sponsor of dance parties. The study of attendees was undertaken with pre and post measurement of party goers at the event. The fieldwork was undertaken by Gfk Romania who were very supportive and provided a […]

9Oct2008 | | 0 comments | Continued
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SponsorMap™ Partners with TNS

Last year was a busy year for SponsorMap™ with a major increase in markets conducting research evaluations We added Romania, Greece, Ukraine, Turkey and Russia in Europe alone. Due to the heavy demands of last year and the strong interest in the methodology from sponsors, properties, advertising and sports marketing agencies we have decided that […]

9Oct2008 | | 0 comments | Continued
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Understanding Sponsorship

Sponsorship is a dynamic three-way relationship. Sponsorship harnesses the emotional connection between a property and its audience and converts this emotional connection into a desired response for a sponsor. Sponsorship succeeds through exploiting different cognitive processes than advertising does. Advertising communicates directly to the customer or target audience through what is essentially and interruption mode. […]

8Oct2008 | | 0 comments | Continued
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What is SponsorMap™?

SponsorMap™ is a consumer based research tool developed to measure the complex elements of a Property/Brand/Consumer relationship. SponsorMap™ isolates the impact of sponsorship from the marketing mix and provides clear sponsorship return on investment (ROI) for both sponsors and properties alike. Importantly, SponsorMap™ focuses on measuring outcomes rather than inputs to help you better understand […]

8Oct2008 | | 0 comments | Continued
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