All Posts Tagged With: "sponsorship pre-testing"
Background We were required a evaluate several sponsorship properties options for a large European bank. They had narrowed their selection down to three main possibilities but wanted conduct some market research with their core target audience to better understand how the market would react for each option. Objective Use a quantitative test to evaluate the [...]23Oct2008 | SponsorMap | 0 comments | Continued
Pre-testing of up to 15 potential sponsorship properties for sponsorship based on quantitative survey research. SponsorMap™ techniques are applied to better select properties that align with brands, engage with consumers and will better deliver effective sponsorship.15Oct2008 | SponsorMap | 0 comments | Continued