SponsorMap - Measuring Sponsorship ROI » sponsorship research webinar http://www.sponsormap.com Measuring Passion and Sponsorship Effectiveness, Sponsorship Research and Evaluation, Sponsorship Measurement Fri, 07 Oct 2011 02:40:55 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Sponsorship Research and ROI Webinars August http://www.sponsormap.com/sponsorship-roi-webinars/ http://www.sponsormap.com/sponsorship-roi-webinars/#comments Mon, 20 Jul 2009 09:23:03 +0000 SponsorMap http://www.sponsormap.com/?p=672 August sponsorship ROI webinars are in preparation as we are taking a break in July.

These are the dates for August’s Sponsorship ROI webinars.

As always, the webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants.

The main areas covered include:

  • The Business Case for Measuring Sponsorship
  • Understanding Sponsorship Theory and how it relates to measurement
  • Developing a measurement plan based on clear sponsorship objectives
  • An explanation of the various methods for measuring sponsorship
  • Examination of some case studies from both sponsors and properties
  • Issues particular to properties, sponsors and agencies
  • Q&As

The following schedule for is for August:

US/Americas Zone

  • August 19th Friday US ET 2.00pm to 3.30pm
  • August 26th Friday US ET 2.00pm to 3.30pm

Asia/Pacific Zone (Hong Kong time)

  • August 19th Friday US ET 10.00am to 11.30am

To register your interest please leave your registration details. Once registered we will send a reminder email with more information on the webinar.

Current list of attendees include:
[EVENTR ATTENDEES 4]

]]> http://www.sponsormap.com/sponsorship-roi-webinars/feed/ 1 Sponsorship Research Webinars http://www.sponsormap.com/sponsorship-research-webinars/ http://www.sponsormap.com/sponsorship-research-webinars/#comments Wed, 25 Mar 2009 08:18:20 +0000 SponsorMap http://www.sponsormap.com/?p=508 We have had a high level of interest into the sponsorship research webinars. These will be conducted on a monthly basis as they provide an opportunity for the sponsorship community to better understand the importance of sponsorship research and sponsorship ROI.

These sponsorship research webinars will remain free as they are viewable from your desktop. The only thing you need is an internet connection and a phone line to dial-in.  

Sponsorship is about much more than calculating the value of sponsorship based on media impressions. It is about demonstrating the contributions to brands and the financial gains by measuring outputs not inputs.

SponsorMap is a valuable tool for sponsorship research and evaluation which is why we have partnered with the world’s leading market research agency, TNS.

For more details on upcoming webinars, visit our webinar schedule page or contact TNS to learn more about SponsorMap.

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