All Posts Tagged With: "sponsorship research"
Sponsorship Ranks Highly on Trust with Today’s Consumers
There were some very interesting survey findings released recently by AC Nielsen in their Global Online Consumer Survey of more than 25,000 Internet consumers from 50 countries. What was highlighted was consumers have a very high level of ‘trust’ in sponsorship itself. A full 64 percent of consumers surveyed in April said they trust brand [...]
19Jul2009 | SponsorMap | 0 comments | Continued
June Sponsorship ROI Webinars
These are the dates for June’s Sponsorship ROI webinar. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The main areas covered include: The Business Case [...]
9Jun2009 | SponsorMap | 2 comments | Continued
Sponsorship Research Rethink – Greater Focus on Survey Based Methods
In the past 12 months there has been quite a dramatic shift in the sponsorship landscape underway as there is real pressure applied to the key issue of sponsorship ROI. It has become quite clear that the ability to articulate sponsorship deliverables is ‘the key’ issue for sponsors and properties alike. Marketing Directors and CEOs [...]
17May2009 | SponsorMap | 0 comments | Continued
May Webinar Dates – Measuring Sponsorship ROI
Following upon the success of last month’s Sponsorship Measurement webinars these are the dates for May. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The [...]
13Apr2009 | SponsorMap | 1 comment | Continued
Sponsorship Research
The presentation below provides an introduction to sponsorship research and ROI measurement issues. Sponsorship Research & ROI View more presentations from SponsorMap.
8Apr2009 | SponsorMap | 0 comments | Continued
Sponsorship Research Webinars
We have had a high level of interest into the sponsorship research webinars. These will be conducted on a monthly basis as they provide an opportunity for the sponsorship community to better understand the importance of sponsorship research and sponsorship ROI. These sponsorship research webinars will remain free as they are viewable from your desktop. [...]
25Mar2009 | SponsorMap | 0 comments | Continued
April Webinar Dates – Measuring Sponsorship ROI Webinars
April will see the start of the monthly sponsorship measurement webinars. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The main areas covered include: The [...]
25Mar2009 | SponsorMap | Comments Off | Continued
Sponsorship Measurement and ROI Webinars
Beginning in the first week of April we will be running a monthly webinar series on How to Measure Sponsorship Return on Investment. This is a webinar that will provide an introduction to sponsorship measurement for both properties and sponsors. The main areas covered include: – Understanding Sponsorship Theory and how it relates to measurement [...]
8Mar2009 | SponsorMap | 0 comments | Continued
Sponsorship ROI and the Language of Sponsorship Effectiveness
In discussing sponsorship ROI, or return on investment one of the most common questions relates to what the objectives are for particular sponsorships and how do these relate to what we call ROI. What is certain is that many sponsors themselves have different desired outcomes and ROI calculations will vary depending on the business. Let’s [...]
4Mar2009 | SponsorMap | 0 comments | Continued
Winter Olympics 2014 Secures Record Domestic Sponsorship
A record domestic amount of USD$260 million has been secured for Sochi 2014 Winter Olympics in Russia from leading domestic companies. It is the largest domestic sponsorship agreement in the history of the Olympic Movement and is from the Russian sponsors Rostelecom and MegaFon. Evidently, sponsorship is maintaining a strong position in the marketing mix despite [...]
2Feb2009 | SponsorMap | 0 comments | Continued-
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