All Posts Tagged With: "sponsorship roi"

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Case Studies for Measuring Sponsorship ROI

SponsorMap provides a methodology to measure sponsorship effectiveness for both sponsors and properties. The attached document provides an overview of SponsorMap and its application for three case studies. Importantly, SponsorMap is applied for to provide meaningful measurements of deliverables from a sponsorship. Some Sponsorship ROI Case Studies View more presentations from SponsorMap.

30Mar2010 | SponsorMap | 1 comment | Continued
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The Tiger Woods Scandal – Lessons in Sponsorship ROI

In the world of professional golf, the major player of the decade has been Tiger Woods. He has captured the passions of millions of people with his golfing success and contribution to the community over the years. He has enabled many brands to communicate more effectively by being a powerful brand spokesperson and contributed to [...]

24Jan2010 | SponsorMap | 2 comments | Continued
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The Sponsorship ROI Debate

Sponsorship measurement is in a state of rapid change at the moment. Sponsorship ROI is top-of-mind for a lot marketers, with sports marketing and sponsorship under a lot a pressure to demonstrate effectiveness. In September, at the Sports Business Journal Relay Worldwide Sports Sponsorship Symposium in the United States and the Marketing Week Sponsorship Summit [...]

1Oct2009 | SponsorMap | 0 comments | Continued
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Measuring the Value of an Arts Sponsorship

Sponsorship of the arts can be a valuable way for companies to engage with the public today but its value to potential sponsors is not well understood in terms of measurement. Whilst arts sponsorship is often the poor cousin to sports sponsorship in terms of dollars, it has unique features which are very attractive and [...]

31Aug2009 | SponsorMap | 0 comments | Continued
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Sponsorship Research and ROI Webinars August

August sponsorship ROI webinars are in preparation as we are taking a break in July. These are the dates for August’s Sponsorship ROI webinars. As always, the webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference [...]

20Jul2009 | SponsorMap | 1 comment | Continued
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Sponsorship Ranks Highly on Trust with Today’s Consumers

There were some very interesting survey findings released recently by AC Nielsen in their Global Online Consumer Survey of more than 25,000 Internet consumers from 50 countries. What was highlighted was consumers have a very high level of ‘trust’ in sponsorship itself. A full 64 percent of consumers surveyed in April said they trust brand [...]

19Jul2009 | SponsorMap | 0 comments | Continued
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June Sponsorship ROI Webinars

These are the dates for June’s Sponsorship ROI webinar. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The main areas covered include: The Business Case [...]

9Jun2009 | SponsorMap | 2 comments | Continued
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Evaluating Sponsorship Performance – Some Recent Findings from SponsorMap

The question often asked about sports marketing and sponsorship itself is how effective is it? It is a fairly straightforward question and it really is a something that is a key issue any CEO, Marketing Director, Finance Director would be expected to question. Answering this question does generally require market research as a key component [...]

29May2009 | SponsorMap | 0 comments | Continued
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May Webinar Dates – Measuring Sponsorship ROI

Following upon the success of last month’s Sponsorship Measurement webinars these are the dates for May. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The [...]

13Apr2009 | SponsorMap | 1 comment | Continued
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April Webinar Dates – Measuring Sponsorship ROI Webinars

April will see the start of the monthly sponsorship measurement webinars. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The main areas covered include: The [...]

25Mar2009 | SponsorMap | Comments Off | Continued
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