All Posts Tagged With: "sponsorship roi"
Sponsorship Ranks Highly on Trust with Today’s Consumers
There were some very interesting survey findings released recently by AC Nielsen in their Global Online Consumer Survey of more than 25,000 Internet consumers from 50 countries. What was highlighted was consumers have a very high level of ‘trust’ in sponsorship itself. A full 64 percent of consumers surveyed in April said they trust brand [...]
19Jul2009 | SponsorMap | 0 comments | Continued
June Sponsorship ROI Webinars
These are the dates for June’s Sponsorship ROI webinar. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The main areas covered include: The Business Case [...]
9Jun2009 | SponsorMap | 2 comments | Continued
Evaluating Sponsorship Performance – Some Recent Findings from SponsorMap
The question often asked about sports marketing and sponsorship itself is how effective is it? It is a fairly straightforward question and it really is a something that is a key issue any CEO, Marketing Director, Finance Director would be expected to question. Answering this question does generally require market research as a key component [...]
29May2009 | SponsorMap | 0 comments | Continued
May Webinar Dates – Measuring Sponsorship ROI
Following upon the success of last month’s Sponsorship Measurement webinars these are the dates for May. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The [...]
13Apr2009 | SponsorMap | 1 comment | Continued
April Webinar Dates – Measuring Sponsorship ROI Webinars
April will see the start of the monthly sponsorship measurement webinars. The webinar is free and is for those properties, sponsors and agencies seeking to learn more about sponsorship measurement. A presentation is conducted via the internet with a conference call and IM to allow for interaction from participants. The main areas covered include: The [...]
25Mar2009 | SponsorMap | Comments Off | Continued
Sponsorship Measurement and ROI Webinars
Beginning in the first week of April we will be running a monthly webinar series on How to Measure Sponsorship Return on Investment. This is a webinar that will provide an introduction to sponsorship measurement for both properties and sponsors. The main areas covered include: – Understanding Sponsorship Theory and how it relates to measurement [...]
8Mar2009 | SponsorMap | 0 comments | Continued
Sponsorship ROI and the Language of Sponsorship Effectiveness
In discussing sponsorship ROI, or return on investment one of the most common questions relates to what the objectives are for particular sponsorships and how do these relate to what we call ROI. What is certain is that many sponsors themselves have different desired outcomes and ROI calculations will vary depending on the business. Let’s [...]
4Mar2009 | SponsorMap | 0 comments | Continued
Winter Olympics 2014 Secures Record Domestic Sponsorship
A record domestic amount of USD$260 million has been secured for Sochi 2014 Winter Olympics in Russia from leading domestic companies. It is the largest domestic sponsorship agreement in the history of the Olympic Movement and is from the Russian sponsors Rostelecom and MegaFon. Evidently, sponsorship is maintaining a strong position in the marketing mix despite [...]
2Feb2009 | SponsorMap | 0 comments | Continued
Marketing Executives Under Growing Pressure to Show Return on Investment
Marketing executives are under growing pressure to show a return on investment for their programs, but many are struggling and finding the process complex, according to a report by The Conference Board, the global business research and membership organization. Many executives say they lack the technological resources necessary to measure these programs. Others say [...]
4Dec2008 | SponsorMap | 1 comment | Continued
Calculating Sponsorship’s Financial ROI
To examine this issue SponsorMap™ begins with the survey respondent first. By analyzing the behaviour change of consumers we can extrapolate at a larger level to derive the overall impact on sales or customer value. This chart below shows how incremental growth is obtained as we look at the increase on key brand metrics and [...]
22Oct2008 | SponsorMap | 1 comment | Continued-
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