All Posts Tagged With: "sponsorship tracking"

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SponsorMap as a Add-on for a Brand Tracker

Many existing sponsors already have brand tracking studies that they run on a continuous basis to monitor brand health and business performance. A brand tracking study is based on an on-going quantitative survey where a target market segment is surveyed with key information obtained on consumer behaviour. Such surveys are conducted on-line, face-to-face or by […]

2Jun2010 | | 1 comment | Continued
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SponsorMap™ Pulse

For tracking of sponsorship, SponsorMap Pulse is designed for sponsors to measure the effectiveness of sponsorship in achieving brand objectives.

15Oct2008 | | 0 comments | Continued
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