All Posts Tagged With: "sponsorship value"

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Sponsorship Snapshot : Comparative Analysis of Sponsorship Properties

One of the key requirements for sponsors is to gauge the relative value of properties within their sponsorship portfolio. One of the useful techniques for this is comparative analysis. In this example, we have a major sponsor that is investing heavily into two different sports. Hypothetically, investing $5 million in each sport sponsorship. One of […]

16Sep2013 | | 0 comments | Continued
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The Tiger Woods Scandal – Lessons in Sponsorship ROI

In the world of professional golf, the major player of the decade has been Tiger Woods. He has captured the passions of millions of people with his golfing success and contribution to the community over the years. He has enabled many brands to communicate more effectively by being a powerful brand spokesperson and contributed to […]

24Jan2010 | | 2 comments | Continued
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