All Posts Tagged With: "Sponsorship Works"

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FMCG Brand Engagement – Sponsorship ROI

One of the key questions for sponsorship in general is how do you know the brand impact? What does it look like? In this case we will look at the case of a FMCG sponsor that wanted to gauge the extent of the impact of the sponsorship on core brand marketing metrics. Some of the […]

3Jun2011 | | 1 comment | Continued
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Successful sponsorship in a time of recession

If you were wondering whether the sponsorship industry is in some kind of death throes as a result of shortage of the readies for sponsored events think again, says brand marketing and sponsorship guru Ardi Kolah, who recently chaired the Think!Sponsorship conference in London. The industry, of course, needs to raise its game, but I […]

5Nov2008 | | 0 comments | Continued
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